TECNO Unveils AI Vision at IFA Berlin 2024, Aiming to Transform Daily Life in Emerging Markets

Innovative technology brand TECNO has introduced its groundbreaking AI Vision at the IFA Berlin 2024, marking a significant step towards integrating artificial intelligence into everyday life, particularly in emerging markets. TECNO AI Vision is designed to enhance productivity, boost creativity, and offer practical solutions tailored to local needs, promising to revolutionize the digital experience for users worldwide.

“TECNO has always been committed to revolutionizing the digital experience in emerging global markets,” said Jack Guo, General Manager of TECNO. “As the era of AI takes shape, the development of new digital technology continues at pace, while the digital divide becomes more and more obvious. TECNO hopes to bring the most advanced AI technology and innovation to emerging markets so that every consumer around the world can equally and fairly enjoy the productivity, convenience, and creativity that AI can bring.”

Practical AI for Everyday Life

TECNO’s AI Vision is centered around what the company calls “Practical AI,” with a strong focus on localization. The goal is to integrate AI into daily life in ways that genuinely improve living quality and efficiency. TECNO’s approach ensures that its AI features are adapted to meet the specific needs of consumers in different regions, making technology more accessible and useful to everyone.

The TECNO AI Vision introduces a series of advanced features, including AI writing, translation, search, and drawing. TECNO is committed to further enhancing these capabilities with a focus on AI language localization, including translation for minority languages and the development of semantic recognition technologies. The company also plans to integrate AI with local apps, transforming smart devices into personalized assistants that can help users with tasks like calling a taxi, navigating, or ordering takeout.

Elevating Productivity with Ella AI Assistant

At the heart of TECNO’s AI Vision is the newly upgraded Ella AI Assistant, designed to streamline daily tasks, improve work efficiency, and save time. The Ella AI Assistant, now connected to TECNO’s Gemini system, offers Smart Q&A conversational functionality, enabling it to engage in natural, continuous conversations with users. Whether you need a weather update, help with scheduling, or recipe ideas, the AI Assistant is ready to assist around the clock.

“Want to dress for the weather? Ask the AI Assistant for a weather update!” TECNO suggested in its announcement. “Need help with scheduling? Ask the AI Assistant to plan your day! Don’t know what to cook? Ask the AI Assistant for some recipe inspiration!”

In addition to personal assistance, TECNO AI Vision also includes Real-Time Translation, a tool that immediately translates speech into text during phone calls or face-to-face conversations, making global communication more fluent and accessible.

Boosting Creativity and Fun

TECNO AI Vision isn’t just about productivity—it’s also packed with features that make creativity more accessible and enjoyable. AI Artboard, for instance, allows users to create artistic masterpieces based on simple text prompts. Whether it’s generating a futuristic image of dogs captaining spaceships or creating more realistic portraits for social media, the possibilities are endless.

With AI Image Editing, users can perfect their photos by erasing unwanted elements, enhancing portraits, or cutting out specific parts of an image for sharing or creating new visuals. For those interested in video, TECNO AI Vision offers AI Video Production, which streamlines the entire process from scripting to generating videos and adding subtitles.

Integration Across Devices

TECNO’s AI Vision is not just a concept; it is being integrated into the company’s entire ecosystem of products, including laptops, earphones, AR gaming sets, and other wearable devices. This seamless integration ensures that the benefits of AI are felt across all aspects of daily life, enriching the user experience and making advanced technology more accessible in emerging markets.

As TECNO continues to invest in its AI strategy, the company aims to bridge the digital divide and bring the benefits of AI to every corner of the world. The introduction of TECNO AI Vision at IFA Berlin 2024 is a bold step in this direction, promising to transform how people interact with technology and enhancing their lives with the power of AI.