OpenAI is testing a new prototype called SearchGPT, aimed at improving how users find information on the web.
This temporary prototype combines the capabilities of AI with real-time information from the internet to provide quick and accurate answers with clear and relevant sources.
New Search Features
SearchGPT is designed to simplify the process of finding information online, which often requires multiple search attempts. By using AI to enhance conversational capabilities, SearchGPT can quickly respond to user questions with up-to-date web information and provide clear links to relevant sources.
OpenAI has launched this prototype to a small group of users and publishers to gather feedback. The goal is to integrate the best features of SearchGPT into ChatGPT in the future. Users will be able to ask follow-up questions in a conversational manner, building on the shared context with each query.
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Collaboration with Publishers
OpenAI emphasizes the importance of working with publishers and creators. The company aims to help users discover publisher sites and bring more choice to search. By highlighting high-quality content in a conversational interface, OpenAI hopes to enhance the search experience.
Nicholas Thompson, CEO of The Atlantic, highlighted the significance of AI search in modern internet navigation. “AI search is going to become one of the key ways that people navigate the internet, and it’s crucial, in these early days, that the technology is built in a way that values, respects, and protects journalism and publishers,” he said. “We look forward to partnering with OpenAI in the process and creating a new way for readers to discover The Atlantic.”
Publisher Management and Attribution
SearchGPT prominently cites and links to publishers in its search responses, ensuring users know where the information is coming from. A sidebar with source links allows users to engage with additional results. OpenAI has also launched a way for publishers to manage their appearance in SearchGPT, giving them more control over how their content is displayed.
Robert Thomson, Chief Executive of News Corp, praised the approach of OpenAI. “Sam and the truly talented team at OpenAI innately understand that for AI-powered search to be effective, it must be founded on the highest-quality, most reliable information furnished by trusted sources. For the heavens to be in equilibrium, the relationship between technology and content must be symbiotic and provenance must be protected,” he stated.
Conclusion
While SearchGPT is still in the testing phase, OpenAI plans to learn from this prototype and share its findings. The goal is to create a better search experience by combining AI with trusted, high-quality content from publishers, ultimately making web searches faster and easier for users.