Toyota Nigeria Limited has been named one of the top 50 brands in Nigeria for the 2024 business year, a recognition that highlights its exceptional performance in the automotive industry. The company credited its customers, dealers, and employees for the milestone, describing them as the backbone of its success over the years.
This announcement was made in a statement released by Toyota Nigeria on Tuesday. Managing Director Kunle Ade-Ojo expressed pride in the achievement, noting that the company now shares the spotlight with renowned brands such as Dangote Industries Limited, MTN Nigeria, and Access Bank.
“I would like to express my sincere appreciation to all stakeholders as we celebrate a significant milestone—being recognised as the leading automotive brand among the Most Popular and Top 50 brands in Nigeria, according to Brand Nigeria,” Ade-Ojo stated.
Commitment to Excellence
Ade-Ojo emphasized that the recognition is a testament to the trust and support of Toyota’s loyal customers, as well as the dedication of its dealers and employees. He highlighted Toyota Nigeria’s focus on delivering outstanding customer service through its advanced workshops, such as the recently launched facility in Isolo, Lagos, and its extensive network of dealers and service centers across the country.
“Our local assembly plant not only supports economic development but also provides job opportunities for young Nigerians,” Ade-Ojo explained. “We take pride in training our internationally certified technicians to ensure they handle customers’ vehicles professionally, with attention to detail. Furthermore, our diverse range of vehicle offerings and accessibility to genuine spare parts are geared to meet the varied preferences and needs of our customers.”
He also mentioned the annual Toyota Motor Show, a key event that strengthens customer engagement by allowing them to experience Toyota’s latest models firsthand.
The managing director expressed gratitude to Toyota’s loyal customers, dealers, and employees for their contributions to the company’s enduring success. “This achievement reflects the collective effort of all who have contributed to our success,” he added.
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The Top 50 Brands Nigeria Award
The Top 50 Brands Nigeria is an annual brand evaluation exercise that has become a significant benchmark for corporate performance in the country. Taiwo Oluboyede, the Chief Executive Officer of Top 50 Brands Nigeria, explained that the 2024 edition showcased brands that had successfully navigated the challenges of the Nigerian market, particularly in a year marked by economic uncertainties and high operating costs.
“This exercise rates brands on their ability to meet consumer expectations, offering an independent opinion on how these brands resonate with the market,” Oluboyede said.
Toyota Nigeria’s inclusion in the Top 50 Brands for 2024 solidifies its position as a leading player in the Nigerian automotive sector and underscores its commitment to quality, innovation, and customer satisfaction.