Victor Osimhen, Nigerian football sensation, has emerged as the only African player to be included in Sports Pro’s prestigious list of the Top 50 Most Marketable Athletes for 2024. Ranking 44th, Osimhen stands out globally, even outpacing high-profile players such as Manchester City’s Erling Haaland, who is ranked 45th.
Sports Pro, a U.S.-based website, assessed athletes on three criteria: brand strength, total addressable market, and economics. Osimhen’s scores reveal his market appeal, with a notable 24.18 in brand strength, 26.94 in total addressable market, and 13.03 in economics. His overall marketability score of 64.15 puts him slightly ahead of Haaland, who scored 64.02.
This recognition places Osimhen among the elite, alongside other global sports icons. Leading the list is American gymnast Simone Biles, followed by Real Madrid’s Vinicius Jr., who is the highest-ranked footballer with an impressive 91.52 points. Football legends such as Lionel Messi, who ranks fifth with 89.67 points, also made the list, but Cristiano Ronaldo, another renowned name, was notably absent this year.
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Despite a recent market value decline of €35 million in 2024 and Napoli reducing his release clause from £113 million to £63 million after an unfulfilled transfer attempt, Osimhen’s reputation remains strong. Currently on a season-long loan with Turkish powerhouse Galatasaray, the 25-year-old forward has quickly become a fan favorite, breaking a club record by achieving six goal contributions in his first five league games—an accomplishment last seen by Bafetimbi Gomis in 2014.
With four goals and four assists in his first seven matches, Osimhen’s impact at Galatasaray has sparked significant interest. Turkish media outlet *Sozcu* recently reported that Galatasaray is preparing a €50 million offer to secure Osimhen’s services permanently in the January transfer window, although this bid falls short of his €75 million release clause. Meanwhile, Saudi Pro League team Al Ahly has shown interest in the Nigerian star, though Osimhen has publicly confirmed his commitment to Galatasaray for the remainder of the season.
Osimhen’s rising profile as Africa’s sole representative among the world’s most marketable athletes speaks volumes about his talent and global appeal. His achievements not only highlight his skills on the field but also underscore his growing influence and marketability in the world of sports.